Marketing Mix on Our Project

Our band applied the 4 p's of marketing mix by promoting our band through our sponsor Apple, and by rondezvousing at locations where we can promote our band by performing. We priced our concerts at a reasonable price of $65 to $115 depending on the capacity of our tour locations so that people can afford to come watch us rock on. Todlich Impact performs at big cities so more money and become more known to the public, and because we targeted the younger crowds with a music band our products are more suited to them as well. All these combined makes our band make more money, become well known to the public, as well as gain more fame by targeting the majority of the U.S.'s population, because of the younger crowds. 7 key functions of marketing were applied as well. Product/Service management was applied because of our improvements on designing and maintaining our band through are marketing mix. We used Distribution by going to very well known cities to become more noticed, and would make our customers be able to recognize and follow us better. We used Selling by our various products such as cd's, and t-shirts, to satisfy our fans and promote us by buying our products. We used Marketing Information Management by targeting tour locations that are popular to the public to make us well known and by targeting the younger crowd would improve our income. We used Financing through our well known sponsor Apple, and with our sponsor we would be able to become even more noticed and make more money. Promotion was applied through Pricing our tour locations at well known cities and marketing mix. With marketing and using the marketing mix with our band we have made a very sucessful business and make a very high profit to make our band sucessful in the U.S.